Localizing the Supply Chain: Cross-Cultural Considerations for Facilitating Holistically Sustainable Tourism in Developing Nations

Zainab Viqar


This study aims to provide tangible measures for facilitating sustainable development within the industry of tourism with respect to the nation of Pakistan – utilizing Thailand and Iran as case studies. The research in this paper was consolidated through various peer reviewed journals, and cross-cultural models such as Hofstede’s Dimensions, and Inglehart's World Value Survey in order to foster a more in-depth understanding of the various cultural and ethical relativities that both cultivate and inhibit economic growth in developing nations. By analyzing and comparing a multitude of nuances within the respective cultures, values, economies, and politics of Pakistan, Thailand and Iran, we are able to more proficiently draw areas in which there exists a capacity for improvement, and subsequently, implement proposals for changes. In today’s increasingly global and complex climate, there are opportunities continuously arising, and as such, a growing need for pluralistic knowledge to capitalize on such prospects. The conclusions drawn from this research provides value by comparing individual nations to pinpoint strategic similarities and areas for growth as well as recommendations for further academic research.

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