Stakeholders, Globalization, and Corporate Social Responsibility: A Look at International Ecotourism

B. Barbara Boerner


This paper examines the problem of how stakeholders initiate, and adapt to, a new global social/organizational moral ecology determines
any organizational strategy, as illustrated by policy changes in the Galapagos Islands necessitated by increased tourism’s impact on the unique
environment that attracts the tourism. Discussion includes the demands and roles of stakeholders and how they adapt to a global moral ecology.
Further focus is on growth and impact of international tourism, with the Galapagos Islands and other sites as examples, followed by a discussion
of stakeholder conflict and corporate policy. The fragile environment and unique economic forces of the Galapagos create a complex and
challenging balance of marketing a unique ecotourism destination without destroying it with too many visitors and émigrés. The scope is limited
to the one main example and by an assumption that corporate social responsibility is imperative in the 21st Century.

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